Stop wasting your time comparing yourself to your competitors. Instead develop a brand strategy that will set you apart from them and will become the reason people choose you over others in your industry.
Experts get paid for their knowledge. Experts don't have to lower their prices because consumers believe in - and are willing to pay for - the value of their expertise.
No more wasting advertising dollars in all the wrong places. No more wasting time trying to generate awareness in all the wrong places. When you develop brand clarity, every marketing material and advertising copy resonates with the right client.
When you work through developing your brand strategy, you become consistent in your messaging. You won’t have to constantly second guess every decision you make. You will know your customer, what they expect from you, how to deliver to them and how much to charge. This kind of expertise and growth comes from branding, and branding creates consistency and in turn, consistency creates growth.
The Ultimate Branding Workbook is a 40+ page workbook that walks you through every step of setting up a successful brand strategy.
1 - Preface
2 - How To Use This Workbook
3 - About The Author
4 - Your Mindset
5 - Establish Your Brand Story
6 - STEP 1: Your Brand Story
7 - Let's Define Your Brand
8 - STEP 2: Your Unique Value Proposition
9 - STEP 3: Your Most Ideal Client
10 - STEP 4: Let's Build Your Avatar
11 - Your Brand Identity
12 - STEP 5: Your Brand Name
13 - STEP 6: Your Brand Logo
14 - STEP 7: Your Brand Colors
15 - STEP 8: Typography (Fonts)
16 - STEP 9: Brand Imagery
17 - STEP 10: Tone & Voice
18 - Achieving Brand Equity
19 - STEP 11: Brand Equity
20 - Protecting Your Brand
21 - STEP 12: Brand Protection
"Ever since I focused on my brand message I attract clients who are will to pay what my services are worth"
"The company I work for spent 5 figures building their marketing. I couldn't afford the same for my side business. This really helped me articulate every step of setting up my brand."
"Thanks Tanya. This is great!"
"I was just about to hire someone to audit my marketing for $1200.00 when your ad popped up! You just saved me 1000s. ;) "
"This is not the first thing I buy from you and it won't be the last. Thank you for the value in your products. Love your podcasts by the way."
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