The Ultimate Branding Workbook
The step by step guide that will walk you through establishing brand clarity so that you can
Attract the right clients
Build credibility
Offer a service that sells itself
(instant access)
"Branding is the reason there are so many 22 and 29 year olds that want to do work with me. Everything I do is about building a brand. I’ve built a real business. I have real clients. I don’t need to sell you." - Gary Vee
The Ultimate Branding Workbook will
Set you apart from your competitors.
Stop wasting your time comparing yourself to your competitors. Instead develop a brand strategy that will set you apart from them and will become the reason people choose you over others in your industry.
Help you build credibility.
Experts get paid for their knowledge. Experts don't have to lower their prices because consumers believe in - and are willing to pay for - the value of their expertise.
Save you a ton of time and money.
No more wasting advertising dollars in all the wrong places. No more wasting time trying to generate awareness in all the wrong places. When you develop brand clarity, every marketing material and advertising copy resonates with the right client.
Grow your business.
When you work through developing your brand strategy, you become consistent in your messaging. You won’t have to constantly second guess every decision you make. You will know your customer, what they expect from you, how to deliver to them and how much to charge. This kind of expertise and growth comes from branding, and branding creates consistency and in turn, consistency creates growth.
"Before you spend 1 $ in advertising, you need to spend a lot of time, energy and resources on branding. If you really want your advertising to work then you would spend more time energy and efforts on branding first.” - Grant Cardone
The Ultimate Branding Workbook is a 40+ page workbook that walks you through every step of setting up a successful brand strategy.
Here's What's Inside:
TABLE OF CONTENT
1 - Preface
2 - How To Use This Workbook
3 - About The Author
4 - Your Mindset
5 - Establish Your Brand Story
6 - STEP 1: Your Brand Story
7 - Let's Define Your Brand
8 - STEP 2: Your Unique Value Proposition
9 - STEP 3: Your Most Ideal Client
10 - STEP 4: Let's Build Your Avatar
11 - Your Brand Identity
12 - STEP 5: Your Brand Name
13 - STEP 6: Your Brand Logo
14 - STEP 7: Your Brand Colors
15 - STEP 8: Typography (Fonts)
16 - STEP 9: Brand Imagery
17 - STEP 10: Tone & Voice
18 - Achieving Brand Equity
19 - STEP 11: Brand Equity
20 - Protecting Your Brand
21 - STEP 12: Brand Protection
"If you have a good personal brand, people are willing to pay you more for your product or service and argue less." - Brian Tracy
Hi! I'm Tanya Ganian
I'm a digital strategist and the founder of The Copy Lab. I'm also the author of The Ultimate Branding Workbook and The 50 Marketing Strategies to Build Your Brand & Boost Sales.
Since 2005, I've helped over 4,000 clients master their marketing strategy and sell their products & services online.
Education
1. My psychology degree plays a key role in building memorable brands and crafting compelling marketing messages for business owners that want to attract and connect with their target market.
2. My minor in marketing equips with certified insight to audit your marketing and business goals and advise you accordingly.
Background
3. My 18+ years of experience in marketing qualifies me to build effective online strategies for those looking to sell their product and services online.
4. I work as a private digital consultant to B2C and B2B across all industries.
Experience
5. My book The Ultimate Branding Workbook has helped over 6000 business owners build powerful brands while staying aligned with their core values and marketing goals.
6. My digital course The Copy Lab teaches business owners how to create a compelling marketing message across all their online content so that they can attract the right followers and create a deeper connection with their audience.
7. I run a private Digital Marketing Group to help like-minded business owners learn, network and support one another along their journey to digital wealth and success.
I'd love the opportunity and privilege of working with you to attract the right audience and sell your product and services online.
Here's What People Are Saying:
"Ever since I focused on my brand message I attract clients who are will to pay what my services are worth"
-Tina L.
"The company I work for spent 5 figures building their marketing. I couldn't afford the same for my side business. This really helped me articulate every step of setting up my brand."
-Mary E.
"Thanks Tanya. This is great!"
-Sam S.
"I was just about to hire someone to audit my marketing for $1200.00 when your ad popped up! You just saved me 1000s. ;) "
-Jeffrey K.
"This is not the first thing I buy from you and it won't be the last. Thank you for the value in your products. Love your podcasts by the way."
-Lina C.
$97
(instant access)
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"Your business should start with a branding strategy." - Entrepreneur.com
" Not a single empire was built without a brand strategy. Not a single one."
