Now I was reluctant about doing a podcast on storytelling in this early stage of podcasting. This is podcast episode 26 and I feel like it’s almost too early to talk about storytelling just yet. The art of storytelling is big. There’s just so much to say and cover that one podcast can’t do it.

Basics of Storytelling

by Tanya Ganian

Tuesday, August 6, 2019



Despite this, I did decide to include a short podcast on storytelling because it’s very important especially in the online marketing space where the most valuable commodity is attention. Your skills in storytelling cant wait or take a backseat if you want to connect and resonate with your mass.

Story telling refers to how you talk about your business. How you connect with your prospects and your customers. To easily sum up what storytelling is and how it relates to your business and customers I’m going to borrow a quote from Donald Miller’s book Build a story brand: 

“In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”

Today I want to address your story telling in your social media posts specifically. I’m talking about Facebook posts, ads and Instagram posts.

Now let’s stalk about some elements of storytelling that you should start being aware of even at the early stages of your online ventures.

  1. The best way to tell a story is to listen first. Listen to your audience. What are they hungry to hear? What do they want to learn from you? Where do they want you to take them? Build you brand story by listening to your audience first.
  2. Empower your audience with a great story. Great story tellers are great leaders who make their audience feel empowered . Who light that spark inside the listeners.
  3. Be vulnerable in your story telling. Show your human side. Self-knowledge and awareness are at the root of all great storytelling. Perfection does not sell. There’s a disconnect between your audience and your perfect self. Your mistakes will help others connect with you and find themselves in your story.
  4. Be the underdog. Everybody roots for the underdog. Most people identify with the underdog and your successes will reflect on their potential success. Be authentic and transparent in your journey. By documenting your failures and your success.
  5. Make sure your story has a point. Reach a clear message. The following formula called The Story Spine by Kevin Adams will help guide your story telling and keep you focused: The main points of your story should be able to fill in the following blanks to complete the story spine:Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].
    Kevin Adams 

This is a very brief discussion on the important and elements of storytelling. I want to encourage you to pick up Donald miller’s book on the story brand. This podcast is of course not a summary of that book but focuses more on your storytelling on Facebook and Instagram where your main goal is to capture the attention of the mass with your storytelling first and then turn their interest to desire.