*** For business owners who want to sell their products & services online. ***

by mastering your marketing message online

Value: $1997

One Time Payment


"Consumers no longer buy products & services - they buy authentic stories from authentic people..." 

By now, most entrepreneurs know that their content plays a central role in building an extraordinary brand & attracting raving clients. 


They're hyper-focused on keeping up with trends instead of focusing on crafting magnetic content that attracts the right audience & turns them into clients. 

So how do you know when your content is the problem?

👉  When you struggle to attract an audience

👉  When your followers don't become clients

👉  When your offers/products/services fail to sell

The message you convey in your content will determine the audience you attract, the impact you’ll make, and the wealth you’ll create. 


From your Instagram profile to your sales page...

From your Facebook feed to your Social media videos...

From your brand story to your website copy...

Create a powerful and consistent marketing message across all your content and you will make sales with ease.

  • You consistently attract people looking for what you have to sell.

  • People pay you exactly what you're worth because your messaging clearly communicates the value of your products/services.

  • Your content serves to actually build trust, build credibility, and led to sales in your business.

Wanna know how business owners are finding clients online?

to rise above the crowd, attract an audience of buyers, and make an abundance of sales!

Value: $1997

One Time Payment of



By the end of this training you will know how to :

Stand out on social media
- so that you get the attention of those already looking for what you sell

Develop your brand voice - so that you build authority with an audience that understands the value of the problem you solve for them.

Clarify your message - so that your content convinces a ready-to-buy audience of your worth.

Craft high-converting copy - so that you ethically persuade and lead your prospects to purchase.

Here's how The Copy Lab will transform your business

ATTRACT A HOT AUDIENCE - By Crafting a magnetic message
Get to the heart of who you are, what you do, and why you do it by articulating the true value of the problems you solve for others.
  1. How to frame a clear and distinct marketing position
  2. How to craft an engaging brand statement
  3. How to write a charismatic brand story
Included: Done-for-you fill in the blanks scripts to help you create your customized message.
PERSUADE YOUR AUDIENCE by writing content that converts
Build your authority, credibility, and trust factor among your followers by creating content that speaks directly to the mindset of the buyer throughout the customer journey.
  1. How to connect with your audience by writing posts based on The E4 framework,
  2. How to write captions & headlines that stop the scroll and hook your audience
Included: The story-based framework and walk-through script to help you create your own high-converting content.
MAKE MONEY with a highly-converting content strategy
Transform your copy into a sales machine with high-converting content and scroll-stopping posts that do the heavy lifting for you.
  1. How to create a content marketing strategy based on the psychology of the buyer's journey.
  2. How to frame compelling offers and services so that you get fully booked or sell out. 
Included: How to post, when to post and what to post walkthrough so that you can create your very own customized content strategy.

Every module comes with video tutorials, worksheets, and done-for-you scripts so that you can customize your own copy.

Perfect for business owners, coaches, content creators, experts, and service providers 



The Story Script: This Is Your Story

Consumers don't buy products. they buy stories from authentic people.  Connect, influence, and persuade your audience by crafting a powerful and relatable brand story.

The Story Script is a plug-and-play editable Template that will have you create your story in 90% less time!

It is the story arc ALL storytellers & brand strategists use to create a money-making brand.

+  Step-by-step walk-thru to guide you along every element of your unique brand story

+  Example brand story is broken down and explained

+ Perfect for webinars, intros, about pages, and speaking engagements.

(Value: $997)


 Done For You Sales Page


The DFY Sales Page

Grab the template and swipe file and create a highly converting sales page.

Includes all the simple and proven elements that make millions. Get the plug-and-play template so that you can easily implement it in your business. 

(Value: $997)


How to Master Visual Storytelling on Social Media


Visual Storytelling

Master the power of visual storytelling on social media.

Branding is NOT just for product sellers. Stand out and be seen on any overcrowded platform by learning how to tell a memorable story and building an unforgettable personal brand on social media.


Access ready-to-use,  done-for-you infographic templates so that you can customize your own visual story.

(Value: $197)


How to Repurpose Your Content


Turn 1 Video into 20 pieces of Content

Repurpose and reuse your content for maximum reach.

Learn how content creators and social media managers save hundreds of hours on creating content and still show up on every platform.

(Value: $197)


The Copy Lab (Value $1997)

[BONUS]: Storytelling in Business (Value: $997)

[BONUS]: Done-For-You Sales Page Template (Value: $997)

[BONUS Masterclass]: Master Visual Storytelling on Social Media (Value:$197)

[BONUS Masterclass]: How to Repurpose Your Content (Value:$197)





✨ ✨ ✨ 


Digital Marketers acquire clients

Content Creators build brands

Coaches sell their programs

Consultants grow their business

Ecommerce shops sell out their products

✨ ✨ ✨ 


Hi! I'm Tanya Ganian

I'm the founder of The Copy Lab, and author of The Ultimate Branding Workbook and The 50 Marketing Strategies to Build Your Brand & Boost Sales.

After getting my psychology & marketing degree and spending nearly 2 decades in corporate branding & marketing, in 2018, I decided to open my doors to clients online.

By 2019, I didn't know how I was going to pay my bills.

 I spent most of my time trying to google my way to a 7-figure business and getting a ton of conflicting information with no clear plan or strategy. My motivation started to tank as I worked around the clock getting nowhere fast.  
There were 3 shifts I had to make in order to leap from trying to make ends meet to generating a year-long's salary in a matter of months.

  1. I had to stop trying to reverse engineer my competition and instead focus on clear actionable steps that were aligned with my own goals.
  2. I had to become crystal clear in my messaging and establish complete clarity in who I was and what I was trying to achieve.
  3. I had to create a strategy that aligned my goals and values with those of my ideal client.

Two years and over 4000 clients later, I went from struggling to grow my business online to establishing a clear path to success.

Now I want to open the doors and help you build your brand, build your audience and build the business of your dreams.

Over the last two decades, I've had the privilege of helping clients across several industries with branding, marketing, and online sales  - both privately and with online courses. These are their feedbacks. 

"This is the most complete marketing course I've ever taken."
Tanya over-delivers and ensures that you understand the mindset of your audience and the buyer. She has a deep understanding of marketing and the psychology of how client acquisition occurs online. I've learned a lot. 
- Eleni Gallos, Lawyer, Advocate


⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"The only marketing course you'll ever need!" 

"Tanya really spells it out for you and demystifies the whole process.  Within a few weeks, I saw a shift in the types of people starting to follow me online and within the first month, 3 of them signed up for my services..."

- Michael M., Photographer


"I'm glad I joined and you will be too!"

"If you're looking for a program that will help you find clarity in your communication and a way to connect with your followers without sounding like you're constantly selling, this is the solution for you. I'm glad I joined and you'll be glad too! "
- John Gia, UX Designer
"You won’t regret taking this course."

I was never comfortable creating content on social media. I never knew whether I was saying the right things, whether I was on the right platform, or if I was expressing myself in a way that clearly articulated my abilities. But the knowledge I gained from Tanya has taken the stress of how I should express myself. My content has improved tenfold. You won’t regret taking this course. 
- Kim Eusepi, Coach
"... you will leave with a very clear understanding of your strategy..."

Tanya has such a deep understanding of marketing and the reason why connections occur online. I have zero doubt in my mind that you will find your time with her insightful, informative, and approachable and you will leave with a very clear understanding of what your strategy should be. It’s not the first time I trust Tanya with my marketing and it won’t be the last.
-Akoulina Connell, Senior Analyst, Service Strategy


 This is NOT for you if:

  •  You don't already have a business or service to offer.

  •  You don't want to leverage social media to find clients for your business.

  • You're looking for a get-rich-quick solution.

This is definitely for you if:

  • You’re struggling to attract leads every day from your social media.

  • Not converting clients from your content.

  • You’re unsure of who your audience is and what they want to hear from you

  • You make minimal sales if any when you promote your business.

  •  You want to learn storytelling skills but don't know how to start.

  • You don't know what to say or how to sell on social media.



Is this right for my business?

Yes! Clarifying and refining your message in the content you produce will generate traffic from an audience already looking for your products and services. In turn, you'll engage with an audience of potential buyers, spend less money on paid ads, and 90% less time trying to convince people of the value of your products/services.

How is this different from other marketing courses?

The Copy Lab is designed for business owners and entrepreneurs looking to attract clients online in 2023. 

You will receive proven frameworks along with step-by-step walkthrough videos that will help you craft your unique marketing message, story script and strategy.

How do I know if this will help me?

I've been a digital marketer for nearly two decades helping clients build their marketing strategies online and offline. I charge $500 for a one-hour training session and over $2000.00 for a full day that focuses solely on building a marketing strategy. 

I have learned everything I know in three ways: 1. Formal education (degree in psychology and marketing); 2. Experience (2 decades as a marketing agency owner); 3. Real-life Implementation ( Everything I teach, I have applied both in my personal business and that of my private clients).

What can I expect after I purchase?

You will be prompted to set a username and password to gain full access to The Copy Lab and all the bonuses.  

How long do I have access to the material?


How long will it take me to go through the training?

You can finish it in one weekend or you can take all the time you need to go through each module at your convenience.

When do I get the Bonuses?

You have access to everything right away. Once you purchase, you'll receive an email with login information where you'll access everything included in The Content Lab. 

What if I need more help?
You're in luck! I specialize in brand and digital marketing and have several ways you can work with me. Email me at [email protected] 
When does it start and end?

You can start ANYTIME. The Copy Lab is prerecorded and available to you 24/7.

I’m a small business owner just like you. I understand the risk you feel when deciding to invest in a digital product. You work hard for your money and don’t want to waste it on something that could've been a blog post. That’s why I’m offering a 7-day money-back guarantee.



The Copy Lab (Value $1997)

[BONUS]: Storytelling in Business (Value: $997)

[BONUS]: Done-For-You Sales Page Template (Value: $997)

[BONUS Masterclass]: Master Visual Storytelling on Social Media (Value:$197)

[BONUS Masterclass]: How to Repurpose Your Content (Value:$197)





1. Enter your credit card information
2. Set up your username & password
3. Get an email with instant access

Got Questions?

[email protected]
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