Attraction marketing is a method of marketing that focuses on attracting customers to your business rather than actively seeking them out. This approach relies on the idea that people are more likely to be drawn to businesses that offer value and provide solutions to their problems.

The seven principles of attraction marketing are:

1. Be authentic: The most effective way to attract customers is to be yourself. This means being transparent, honest, and genuine in all your interactions with potential customers.
2. Provide value: In order to attract customers, you need to offer something of value. This could be information, advice, or solutions to common problems that your customers face.
3. Build relationships: Attraction marketing is all about building relationships with your customers. This means taking the time to get to know them, understanding their needs and challenges, and providing personalized solutions.
4. Be consistent: Consistency is key in attraction marketing. This means consistently providing value and building relationships with your customers over time.
5. Be patient: Attraction marketing takes time to be effective. It’s important to be patient and focus on building long-term relationships with your customers rather than expecting immediate results.
6. Be proactive: Don’t wait for customers to come to you — be proactive and reach out to them. This could mean sending emails, making phone calls, or even attending events and networking with potential customers.
7. Be persistent: Attraction marketing can be challenging, but it’s important to be persistent and keep trying. This means continuing to provide value, build relationships, and be proactive in your marketing efforts.

By following these seven principles of attraction marketing, you can effectively attract customers to your business and build long-term, profitable relationships with them.

BUILDING BRANDS THAT STAND OUT & MARKETING CAMPAIGNS THAT ATTRACT DREAM CLIENTS:

Tanya Ganian is the founder of LuxBrand Agency and the author of The Ultimate Branding Workbook and The 50 Marketing Strategies to Build Your Brand & Boost Online Sales. Over the last 15 years, she has helped business owners build brands and campaigns that attract, nurture and lead clients throughout the customer journey.